Our Inspiration
At our core, we believe that self-care is not just a luxury, but a necessity. We draw a lot of our inspiration from the Berber people of Morocco, who have long known the power of natural ingredients and the importance of self-care rituals.
The Berber people are an indigenous group that have lived in North Africa for thousands of years and their rituals are some of the oldest and most revered beauty traditions in the world, deeply rooted in their culture and history. These rituals and practices are not just about looking good; they are also about caring for oneself, staying healthy, and connecting with the natural world.
Our founder, Yasmine, grew up immersed in these rituals, and has always been inspired to create products that combined both ancient practices with modern scientific innovations in beauty, for transformative results on the skin.
This idea is how Nural Beauty was born.
The belief that by fusing ancient wisdom with modern technology, we can create skincare products that are not only effective, but are also deeply nourishing and rejuvenating for the skin and the soul, just like the Berber beauty rituals that inspired them.
